Feeling as one, to win

SPORT SPONSORSHIP STUDIO

Sponsorship Activation. Strategic Positioning.

We work to show sponsorship is a dynamic tool to use combined with the activation plan, that goes far beyond the formal agreement and brings results to your brand image exposure for growth.

When your experiences are aligned, people believe in your brand.
activation

SPONSOR

What’s in your sponsorship mix?

SPONSEE

What’s in your sponsorship mix?
Sport Marketing.
Creative Design.

Sponsorship is becoming very much more than just being viewed as a subset of advertising that sells logos, exposure, cost per thousands and impressions.
We moved into a much more creative phase where brands are able to reinforce their business perspectives and differentiate from their competitors.

Top companies use sponsorship as a powerful marketing tool to build and support their brand strategy as a whole, with not using it as an isolated branded content activity itself.

branding

Start from the evaluation.

Whether it’s at the end of the sponsorship or at the key milestones along the way, it is never too early to start thinking about how you will evaluate your sponsorship.

01.
Evaluation planning & objectives

It is essential that your evaluation planning is left no later than the contract negotiation phase. That’s because any critical data and sponsorship’s objective required from the parties, could be written into the final agreement.

02.
Strategy & development

A sponsorship strategy is often the result of a change in business priorities or marketing direction, and these are the two imperatives to guide the sponsorship investment decision.

03.
RESEARCH & ASSESSMENT

Formal performance discussions and post investing reviews are essential to complete the sponsorship process. The key for capturing and implementing new ideas to improve outcomes in the future.

CONSULTING services
MARKET ANALYSIS
Data, analytics and set of information that will enable you to gather the context of sponsorship and to ensure the strategy is perfectly fitted for your purpose.
Know more about
SPONSORSHIP PLANNING
Planning in the context of the sponsorship process begins with establishing whether a new sponsorship is essential to achieve the desired outcomes.
Know more about
AGREEMENT DEFINITION
We help you to overcome the whole checklist of considerations you should draw up for the project negotiation, and to have a final agreement form ensuring consistency to your sponsorship goals.
Know more about
BRAND STATURE
The essential step we use with our clients to focus on their brand strategic assets, it is vital to define it and for setting an effective sponsorship strategy. Why don’t we start from here?
Know more about
ACTIVATION PLANNING
The key ingredients for successful sponsorship activation: brand assets, financial resources, media and distribution channels, target audience and objectives. 
Know more about
CONTENT PRODUCTION
Over writings, photos, videos and digital, the contents may be smells, taste, touch that evoke the brand’s presence and bring the audience to the key message the sponsorship is aiming to communicate.
Know more about
SPONSORSHIP IMPACT EVALUATION

It is essential that an evaluation blueprint for a sponsorship is created in advance of implementing the entire programme.

This way the results can be tracked, and if necessary adjustments can be made to optimise returns.

EVALUATION PLANNING
Is your sponsorship SET FOR MEASURING ROI?
”
85%
of sponsorships are based on financial estimation of the media value brand exposure.
EVALUTATION METRICS
There are specific types of sponsorship impact you can measure and differentiate:
The media coverage or the financial estimated media value is an input
0%
Changes in the target audience's attitude in an output
0%
Sales value linked to sponsorship activity is the king of all outcomes
0%
THE SPORT MOTORCYCLING FORMULA

The chemistry of Motorcycling Sport Discipline.

Find your formula. Mix the essential elements teams use to race towards the excellence: network of relationships, technical and sporting rules, professional working profiles, administrative and legislative terms, public and fan engagement, target audience clusters, timing, logistics, a plan for the entire project sustainability, and more about national and world sport motorcycling, marketing, brand design, communication, media, advertising and business news.

Sponsorship_Planning_Process_2022
Property selection
A brand sponsor must put in place a decision-making process which clearly outlines suitable selection criteria against which potential sponsorship can be identified and evaluated.
Read More
Sponsorship_22_lights
Proud sponsor of
Beyond the colours and brand logo exposure and time extension of the agreement, sponsorship is a matter of building consumer trust by maintaining high ethical standards.
Read More