Activation refers to the way through which the sponsorship communicates to keep the connection to the sport and to the target audience, in and out the sport action. The sponsor more often than a sports team uses to make sponsorship activation across all the company’s marketing disciplines aiming to broaden the brand connection to the Sports.
More precisely, the activation is the bunch of communication and promotional activities a sponsor and sometimes the sponsee apply for building a measurable sponsor-brand relationship. They both aim to meet economic satisfaction, brand integrity and reliability.
The commitment for activating a sponsorship entails financial, time specific and co-operating efforts with medium-long term assets goal for both parties, the brand sponsor and the right-holder. They need to embrace the activation with vision, perseverance and determination.
While the relationship starts with the initial contract, the activation is optional. But the additional spendings to build the relationship along the time extension of the agreement is a good sign of credo in terms of aspiration, sport objective and commercial result.
A sponsorship activation plan could include, but is not limited to, advertising, promotion, relations, social media, sampling, direct marketing, internal marketing, hospitality program, online paid advertising, and business-to-business communication.
Based on your sponsorship agreement, we can start your activation plan from the position you hold, at different levels. From strategy to execution: we do support clients who have to value the total financial amount for making leverage of their sponsorship and we are by side of clients who have previously fixed a budget spending for sport and are looking for how to mix their brand exposure with the communication, promotions and larger marketing campaigns.
If you enclose an activation plan to your sponsorship strategy you can benefit of a win-win marketing tool that open the doors to:
- control – to add custom or standard metrics to measure your investment periodically,
- flexibility – to manage your financial investment during all time extension of the agreement
- creativity – to develop new content and communication directed to gather momentum and get a stronger sponsorship position.
Let’s meet and discuss together how to begin the sponsorship activation.
START FOR SETTING YOUR ACTIVATION PLAN TODAY
