The key ingredients for successful sponsorship activation are contents: we put the essence of your company-team into a combined narrative with all your brand elements.
All start from the activation plan, it leads every new idea of production in terms of writings, images, sounds or musics, venues and hospitality for hosting special events, presentations and celebrations. If a plan is not something you have already, we will set some proposals for starting, and make relevance of your sponsorship position.
Audiences surely are not waiting for the brand message.
So activation must therefore find the right channel to reach out the specific target audience and be sufficiently engaging for them to notice the brand’s presence, and to take in the key messages the sponsorship is aiming to communicate.
The copy strategy along with creative writing are the essential elements we believe in, for creating new contents. But these are only half way for having your sponsorship message not being skipped from the target audience. Visual graphics and live photography will step your message ahead avoiding being tagged like “just advertisement”.
We can assist you in setting your weekly or monthly content plan, publish messages across the media channels firstly selected and itemised in your sponsorship activation plan.
We deal with production and post-production for all multimedia contents you acquire by the image-rights you are entitled through the sponsorship agreement: audio-video, photography and web based interactions with target audience.
Sponsorship is too often associated with “being just advertising” and consequently risks being treated with the same lack of engagement. We make sure your contents reflect the “not for buying experience” that only sponsorship can accomplish and to produce a shared voice of passion and empathy that is natural between the brand and the sports.
How can you create engagement with your target audience by the latest podium race at Mugello? Content curation services often reply to this matter.
Is your sales department or the HR one aligned with the sponsorship key message? Even to this, the content curation services give companies reactions.
We execute sponsorship to allow consumers to really engage with sponsors: content curation lets the audience feel more deeply involved in how brands merge with Sports and with the ways companies/teams deliver to the audience authentic benefits.
Let’s meet and discuss together how to best perform your brand content production plan.
START TO ENRICH YOUR SPONSORSHIP POSITION TODAY
